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Our Services

Industrial companies do not need more marketing activity. They need structured marketing leadership.

Duplia offers one service, built exclusively for industrial B2B organizations, designed to close the gap between
where marketing is today and where business growth requires it to be.

Every engagement is led by Patricia Gunter. No junior resources. No handoffs. The same senior executive from the first conversation to the last deliverable.

Manufacturers can see what that structure looks like in practice in our guide to manufacturing marketing strategy.

Fractional Chief Marketing Officer

Executive marketing leadership embedded inside your  organization.

The Fractional CMO engagement is Duplia’s core service and the foundation from which everything is built.

A Fractional CMO is not a consultant who delivers a strategy and leaves. It is an executive who works embedded inside your organization, alongside your CEO, your sales leadership, and your product team, owning the marketing strategy, driving execution, and accountable for outcomes at the same level as every other function that drives performance.

This is not a part-time arrangement managed from the outside. It is structured executive leadership with full access to your business, your people, and your commercial priorities.

How the Engagement Works

The engagement moves through four phases. Each one builds on the last.

Phase 1 — Days 1 to 30

Assessment

Primary focus: Strategy

Before anything is built, the picture has to be complete. This phase is a structured assessment of your business, your market, your competitive position, and the current state of marketing across people, process, and execution. No assumptions. No generic frameworks applied before we understand what is actually happening. The output is a clear diagnosis of where the marketing leadership gap exists and what closing it requires.

Phase 2 — Days 31 to 60

Strategy

Primary focus: Structure

With the diagnosis complete, this phase builds the framework that makes everything else coherent. Marketing strategy aligned to your commercial objectives. A clear organizational structure for how marketing operates, who it serves, and how it connects to sales, operations, and leadership. This is where Duplia moves from understanding your business to building the architecture that will run it forward.

Phase 3 — Days 61 to 90

Initial Execution

Primary focus: Accountability

Strategy without execution is a document. This phase puts the framework into motion. First priorities are activated. Reporting is established. Marketing becomes visible at the leadership level, measured against outcomes your CEO and sales team actually care about. This is where the engagement stops feeling like a consulting project and starts functioning like an embedded executive function.

Phase 4 — Months 4 to 12

Adjustment and Acceleration

Primary focus: Alignment

This is where the compounding begins. Sales and marketing are working from the same intelligence. Leadership has a clear view of what marketing is producing and why. External partners are operating within a defined strategic framework. The organization is no longer running marketing as a support function. It is running it as a growth driver. This phase is built to accelerate what the first three phases established.

What it Delivers

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Marketing strategy aligned to revenue objectives. A commercial roadmap that connects marketing investment to business growth, not a campaign calendar.

Executive presence at the leadership table. Marketing represented where business decisions are made, with the same authority as operations, finance, and sales.

Sales and marketing alignment. Both functions working from the same customer intelligence, the same value proposition, and the same growth objectives.

Performance reporting that matters. Marketing visible and accountable at the leadership level, measured against outcomes the CEO and sales team actually care about.

Vendor and agency direction. External partners operating within a clear strategic framework, producing work that serves the business rather than filling a calendar.

A growth roadmap. A structured plan for how marketing contributes to commercial objectives over the next 12 to 24 months.

This engagement is right for you if

Marketing in your organization has no executive owner and growth has stalled as a result.

You have a capable marketing team but no strategic direction connecting their work to commercial outcomes.

You need senior marketing leadership but cannot justify or do not yet need a full-time hire.

You want marketing to operate with the same discipline as operations, finance, and sales and you are ready to make that structural change.

The Case for Fractional Marketing Leadership in Industrial B2B

Not sure if this is right for you?

That is exactly what the Industrial Marketing Diagnostic session is designed to answer.

A 30-minute structured conversation with Patricia Gunter, built to help industrial executives and leadership teams
understand where the marketing leadership gap is in their organization and whether a Fractional CMO
engagement is the right next step.

No obligation. No pitch. Just clarity.