August 29, 2026
The five b2b marketing KPIs a manufacturing CEO should demand quarterly, which metrics belong to long-term digital presence goals,...
Strategy
Marketing decisions connected to business objectives and industrial buyer behavior.
FRACTIONAL CMO FOR INDUSTRIAL B2B
Industrial companies deserve
marketing that works as hard as the
rest of the business.
Duplia embeds executive marketing leadership inside industrial B2B organizations, aligning strategy, building structure, and driving growth with the same discipline your operations, finance, and sales teams take for granted.
The Gap
Most industrial companies are structured for everything except marketing.
Finance has a CFO. Operations has a head of operations. Sales has a VP of Sales.
Marketing is expected to drive growth without any equivalent leadership, assigned as an added responsibility, managed between other priorities, and evaluated on activity rather than outcomes.
That gap does not show up immediately. But it compounds, in fragmented brands, misaligned sales and marketing teams, and growth that stalls without a clear reason why.
According to 6sense’s 2024 B2B Buyer Experience Report, buyers complete nearly 70% of their purchase decision before engaging with a salesperson. Marketing is carrying the weight of the majority of the buying journey.
Without executive ownership, that weight falls on nobody.
Industrial marketing underperforms for one reason: no executive owns it.
What we do
One service. One focus. Industrial B2B.
Every Duplia engagement is led by Patricia Gunter, the same senior executive from the first conversation to the last
deliverable.
The Duplia Philosophy
Where marketing and strategy align to drive industrial B2B growth.
The name Duplia comes from two ideas held together.
Duplo means marketing and strategy aligned, working side by side as one discipline. When they are disconnected, marketing produces activity without direction and strategy produces plans without commercial momentum. When they work as one, growth becomes intentional, repeatable, and aligned with business performance.
Industria is the Latin root for industry, diligence, and purposeful effort. It reflects the only market Duplia serves. Industrial B2B is not a vertical covered alongside others. It is the only environment Duplia works in.
Duplia’s work is grounded in four principles:
Structure
Clear ownership and organizational design that enables lean teams to operate effectively.
Accountability
Performance measured against commercial outcomes, not marketing outputs.
Alignment
Marketing and sales working from the same playbook toward the same growth objectives.
Our Clients
Trusted By Industrial Leaders
Testimonials
Voices Of Our Clients
Andrea Campanino
VP Global Strategy and Marketing, Ammega Group
Patricia led our marketing transformation across the Americas for more than three years, so when she launched Duplia, bringing her in to keep our marketing initiatives moving was a natural decision. Through a full leadership transition, our marketing didn't miss a beat: programs kept moving, the strategy stayed on track across our brands, and our incoming leader was brought up to speed without losing momentum. She also modernized how our lean team works, leveraging AI to automate manual processes so the team could focus on higher-value work. Patricia and Duplia are recommended as valuable Marketing partners to industrial businesses.
Niels van den Boogert
VP of Sales and Marketing, Ramsey Industries
We brought Duplia on board in March 2026, and what impressed us most was how quickly Duplia developed a marketing strategy that genuinely aligned with our sales initiatives and commercial direction. The result has been stronger, more consistent connections with our customers.
The Duplia Perspective
Two perspectives. One synthesis. Built for industrial growth.
The Duplia Perspective publishes in-depth analysis of the marketing leadership challenges facing industrial B2B organizations, written for industrial executives and leadership teams who want marketing to drive growth.
Start with our practical guide to manufacturing marketing strategy.
August 28, 2026
How to set a manufacturing marketing budget: what the percent of revenue benchmarks really tell a CEO, and how...
August 27, 2026
Manufacturing branding is what keeps an industrial company on the shortlist when specifications tie. Why brand equity is a...
Ready to close the marketing
leadership GAP?
The Industrial Marketing Diagnostic is a 30-minute structured conversation with Patricia Gunter, designed to help industrial executives and leadership teams understand where the marketing leadership gap is in their organization and what the most impactful first steps
toward structured marketing leadership would look like.
No obligation. No pitch. Just clarity.
Duplia — exclusively serving industrial B2B organizations. Founded by Patricia Gunter — 25 years of marketing leadership inside industrial organizations.