Duplia Marketing Founder Patricia Gunter Featured in The CMO on the One Tool Marketing Leaders Would Keep
The CMO asked marketing leaders which single tool they would keep if they had to cut everything else from their stack. Duplia Marketing founder Patricia Gunter named monday.com and described the tool’s benefit in protecting against situations where one marketing leader runs several businesses at once.
ATLANTA (Sept. 16, 2026) – Patricia Gunter, founder and fractional CMO at Duplia Marketing, is featured in a new editorial from The CMO, “The One Tool Marketing Leaders Couldn’t Live Without,” in which marketing leaders were asked which single tool they would keep if they had to cut everything else from their stack.
Gunter named monday.com, and the reason for this indicates a problem that arises when running marketing activities across more than one business.
“It runs my entire marketing operation function, from the editorial and PR calendars to client campaign boards, with every draft, approval, working-on-it date, and deadline in one place,” Gunter told The CMO.
For a fractional CMO handling multiple industrial clients at the same time, the main risk is continuity rather than capability. “My biggest concern is losing the thread between companies,” Gunter said. “monday.com is the one system that lets a single marketing leader run several businesses without dropping any commitments.”
Gunter also highlighted the way the platform has evolved for the companies that Duplia works with. “For companies, it’s a great tool for consolidating all marketing requests and projects in a single place and managing them collaboratively to ensure they get done on time,” she said. “The connection with other systems through their marketplace, and now AI features and agents within the tool, makes it an even stronger offering.”
The article by Amanda Jacques classifies its contributors according to what they were aiming to protect: analytics as a means of proof, AI which creates capacity rather than speed, tools that keep unfiltered customer language, simple systems that are used consistently, and single systems that manage a complex operation. Gunter appears in the last of these groups, alongside the HubSpot picks from The Center for Sales Strategy and FlexOffers; other contributors include marketing leaders from unitQ, HostZealot, Custom Neon and Digital Ceuticals.
The theme is familiar in industrial organizations. Marketing teams are small, carry more scope than their headcount suggests, and are rarely resourced to rebuild a process once it falls apart. Gunter spent 25 years inside industrial companies before founding Duplia, including as VP Marketing, Americas at AMMEGA, where she aligned marketing across multiple industrial brands, and in strategic marketing, business development, and M&A integration roles at Emerson.
The entire article can be accessed by signing up for a free account at The CMO: The One Tool Marketing Leaders Couldn’t Live Without.
About Duplia Marketing
Duplia Marketing is a fractional CMO practice built exclusively for small and mid-size industrial B2B and manufacturing organizations across the Americas. The firm works side by side with leadership teams as an embedded marketing executive, owning strategy and directing execution. Founder Patricia Gunter spent 25 years inside industrial organizations, including VP Marketing, Americas at AMMEGA and strategic marketing, business development, and M&A integration roles at Emerson, before building the practice around the segment she knows best.
Media Contact
Patricia Gunter, Founder and Fractional CMO, Duplia Marketing
Email: contact@dupliamarketing.com
Patricia Gunter is the founder of Duplia Marketing and a fractional CMO with 25 years of marketing leadership inside industrial B2B companies and manufacturers. Connect with Patricia on LinkedIn.